Skel fjárfestingafélag hf. (commonly known as Skel) is a leading Icelandic investment company with a history dating back to 1928. The company focuses on long-term value creation through the acquisition, development, and active management of commercial properties and other investment assets. Skel maintains a diversified portfolio that spans business-to-business services, consumer markets, and financial sectors. It is publicly listed on the Nasdaq Nordic Iceland exchange.

Driven by its core values—collaboration, transparency, and accountability—Skel is committed to sustainable and responsible growth. Its investment approach emphasizes close engagement with portfolio companies, offering operational support and strategic guidance to foster long-term success. Skel’s holdings include a mix of mature enterprises and emerging ventures across multiple industries.

Looking ahead, sustainability remains central to SKEL’s strategy. The company aims to expand its portfolio through international growth, with a particular focus on the Nordic region and wider Europe. Domestically, SKEL continues to explore strategic mergers to strengthen its position in key sectors. One key initiative under this strategy is SKEL’s leadership in forming anew retail group through the planned merger of its online grocer Atlaga (formerly Heimkaup)with Samkaup, a nationwide supermarket chain. SKEL is taking an active role in shaping the future direction of the combined company, with plans to streamline operations, strengthen the brand, and position the group as a competitive force in the Icelandic consumer market.The merged entity will operate across groceries, energy, car wash services, and pharmaceuticals, with a long-term goal of listing the group’s parent company on the regulated market in Iceland.

Another example of this strategic approach is SKEL’s role in the development of Styrkáshf., where it has been instrumental in defining the company’s strategy and guiding its formation.As the majority shareholder, SKEL has actively built Styrkás into a leading player in Iceland’s business-to-business services sector, driving its expansion through targeted acquisitions in areas such as energy, environmental services, and industrial operations. Styrkás today reflects SKEL’s long-term vision of building a strong, diversified B2B platform with the potential for further expansion and a future public listing.